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Meet the Levi’s historian who has the world’s oldest jeans

"It is a dream job,” says Tracey Panek. For close to two decades, this historian and director of archives at Levi Strauss & Co., a 168-year-old clothing brand, has travelled to different corners of the world in search of vintage jeans for their 150-year-old archive—jeans that could even help inspire a new Levi’s look.

Panek, who lives in San Francisco, US, was part of an online talk last week on the transformation of the blue jean, presented by The Godrej Archives at Mumbai-based Godrej & Boyce.

The idea behind the archive, she says, is to “draw from our historical collection and use even the smallest details, ranging from pocket stitching to label designs”, to offer something new in a garment that finds a space in almost every wardrobe.

Also read: Why finding the perfect pair of black pants is like finding The One

In an interview, Panek talks about locating vintage jeans, the oldest pair in their a

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Throughout our long history, we’ve inspired change in the marketplace, the workplace and the world. Take a look at some of our proudest heritage moments.

1829 - The Birth of Levi Strauss

Levi Strauss is born in Buttenheim, Bavaria.

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1853 - Levi Strauss & Co. Is Founded in San Francisco, CA

After working with his brothers in their dry goods wholesale business in New York City, Levi emigrates to Gold Rush San Francisco. He opens his own dry goods business to serve the small general stores of the American West.

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Unzipped Staff
Levi Composer & Co.May 20, 2024
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